Rosendahl

Motion

Art Direction

UX and Concept

Client

Cornelsen, Collignon, CML

Year

2021

Scope of Work

Brand and Motion Design | Concept and UI

Location

Berlin

At Rosendahl Borngräber, I had the opportunity to work on various projects for different clients. A significant part of my role involved crafting UX concepts and translating them into UI prototypes using Figma. Notably, we tackled a remarkable project for CML, designing a new and user experience enhanced hero section. Motion design was also a fascinating area I dived into, creating engaging animations for UI materials using After Effects, as evidenced in our work for Collignon Architektur.

Furthermore, I ventured into graphic design, focusing on advertising materials for Cornelsen, a prominent schoolbook publishing company in Germany. This involved bringing the client's message to life through visually engaging content.I also provided valuable support in co-developing print releases such as À Plus, access, lighthouse and Context for Cornelsen using in Adobe InDesign.

Beyond design, I managed our agency's social media presence, conceptualising, preparing, and maintaining our social media profiles. This entailed sharing posts with compelling images and videos, accompanied by captions that resonated with our audience.

In terms of agency operations, I actively participated in implementing the organisation tool Notion. This transition aimed at creating a more agile future for our business. My responsibilities included developing wikis, kanban boards, and content calendars within Notion, enhancing workflow efficiency and promoting collaboration.