Fatal Error
Art Direction
Visual Design
Motion
Client
Myself
Year
2021 – now
Scope of Work
Brand and Creative Leadership
Location
Berlin
At Fatal Error, my journey began with a simple desire to create a brand. The project started without specific intentions, but it evolved into something immense.
From the start, Fatal Error was built on the concept of nostalgia with the influence of music and the culture around it. I try my best to design clothing that allows you to wear nostalgia, connecting you to past eras, even if you never experienced them yourself. It is about capturing the essence of those beautiful yesterdays, creating moments to cherish, and celebrating our shared love for music culture.
As I continue, I take my commitment to sustainability seriously. I am actively working on incorporating high-quality, long-lasting textiles and using second-hand materials to move towards a more eco-friendly future. I am also deeply committed to ensuring fair working conditions for textile workers, sourcing my textiles solely from organic suppliers in Portugal. In this project, I have embraced a hands-on approach, involving hand printing of the shirts and stitching labels. Together with the support of highly creative individuals, I have been involved in creating 360° campaigns, developing advertising materials, crafting motion designs, refining web and e-commerce experiences, and managing my presence on social media.
With three campaigns having already been successfully carried out, and more than 50 pieces now worn by supporters all around Europe, the passion of further developing Fatal Error is greater than ever.